Pitch Room Competition

Do you have the country's next boundary-pushing idea when it comes to food & beverage? You have two minutes to tell us about it.

Welcome to the Pitch Room.

Brewing ideas is easy. Selling them is hard. That’s why we’ve created The Pitch Room.  We’re dedicated to helping you in the pursuit of a better pitch for your innovative idea.

The Pitch Room is a competition that teaches up-and-coming food and beverage craftspeople how to perfect the art of the sales pitch. From the written application, to regional competition, to our National Pitch Room Finals, this is how eager entrepreneurs can practice, present, and get real-world, real-time feedback on their sales pitches from the country’s most respected retailers, wholesalers, restaurant owners and product innovators.

Based on quality of presentation, creativity, passion and product viability, one winner at each event will receive a a $10,000 business grant, a year of extended mentorship from Samuel Adams, and a $5,000 media package from Foursquare!

2017 Pitch Room Competition Dates

3/12 - Austin, TX (Congratulations to Catherine Stiles of Barbecue Wife Bloody Mary Mix)

5/2 - Portland, OR (Congratulations to Lola Miholland of Umi Organic, LLC)

7/27 - Denver, CO (Congratulations to Hannah Ulbrich of Copper Door Coffee Roasters)

Pioneering Spirits + Perfect Pitches.

Meet our past winners and learn from their stories.

Minus The Moo

2016 Winner:

Minus the Moo

Minus the Moo is real dairy, lactose-free ice cream in a variety of gourmet flavors.


2015 Winner:


Chic-a-Peas is a baked chic pea snack made from the finest natural ingredients.

Caputo Brothers

2014 Winner:

Caputo Brothers

Caputo Brothers produces produces handcrafted, authentic Italian cheeses.

Brewla Bars

2013 Winner:

Brewla Bars

Brewla Bars are all-natural ice pops based on brewed ingredients like high quality teas.



Who is this competition open to?

Food, beverage, and craft brewing business owners with a packaged product or a liquid that is currently on draft.

How will my application be judged?

All submissions will be reviewed by a panel of judges consisting of qualified Boston Beer experts who will evaluate the entries based on the following criteria:  quality of pitch, creativity and uniqueness of product, viability of product, alignment with the Boston Beer values, and entrant’s passion for the product/industry.

Can I enter if I am a craft brewer?

Yes! Craft brewers are eligible and encouraged to enter. 

Why is this contest only open to small businesses in the food and beverage industry?

Our Samuel Adams Brewing the American Dream program focuses on supporting small businesses in the food, beverage and craft brewing industry as those are the industries we know best – and where we know we have experience we can share. 

Who are the judges?

Judges may consist of member of Samuel Adams senior sales team, retailers, buyers and business experts. You will find out the names of the judges and their professional background prior to pitching on the day of the event.

Will Samuel Adams be investing in my product or idea?

No. You will have the opportunity to pitch your product to Samuel Adams experts as well as retailers and buyers but Samuel Adams will not invest in your product or idea.

Still have questions?

Please reach out to brewingtheamericandream@bostonbeer.com or call 617-368-5203 with any additional questions.