Brewing a Revolution

EXPERIENCESHIP_inset_WoodsBrewingCoAs part of the program, the selected craft brewer receives a trip to the Samuel Adams Boston Brewery for coaching and mentoring from a variety of Samuel Adams experts and brewers, including those involved in ingredients sourcing, sales and distribution, package design, and more. Additionally, winners have the opportunity to brew a collaboration beer with Samuel Adams, and receive funding to attend industry events such as The Great American Beer Festival.

Each craft brewery that has been selected for the Brewing and Business Experienceship has released a limited-edition collaboration beer with Samuel Adams, and has received a loan through the Samuel Adams Brewing the American Dream program.  To date, the program has provided loans to more than a dozen craft brewers across the country in an effort to continue to support fellow craft brewers.

EXPERIENCESHIP_inset_FlounderBrewingCongratulations to our 2016 BTAD Experienceship Recipient, Flounder Brewing Co. out of Hillsborough, NJ.

Learn more about our collaboration beer now available, Devil’s Nectah, with Flounder Brewing Co. here.


Past winners have included: 


Brewing and Business Experienceship Eligibility

In order to be eligible for the Brewing and Business Experienceship, you must:

  • Be a recipient of a Samuel Adams Brewing the American Dream Program Loan
  • Be a craft brewer as defined by the Brewers Association
  • Be 21+ years of age
EXPERIENCESHIP_inset_RickoliApplications will be judged by a panel of professionals in the craft beer industry. The winner will be chosen based on the predicted impact the experience they are seeking will have on their long-term business success and financial independence as evaluated by the judges.
The Experienceship is only open to loan recipients of the Samuel Adams Brewing the American Dream Program. Full details to apply for the Experienceship will be provided once a loan is disbursed to a qualified loan applicant.

Click here to learn more information about becoming a loan recipient of the Samuel Adams Brewing the American Dream program.

Have questions about the Brewing and Business Experienceship program? Contact Us!

Video Resources

Are you a craft brewer or home brewer looking for some guidance on brewing processes and technique? Check out our Brewer specific Tips and Tricks videos from Samuel Adams Brewers including Founder and Brewer, Jim Koch!