Bos x Aus Collaboration with Infamous Brewing
BOS x AUS combines the best of Boston and Austin with Wellfleet oysters from Massachusetts and malt smoked over post-oak and BBQ at Schmidt Family BBQ in Austin. Click here to learn more, including where it will be available.
For generations, Wellfleet Oysters have been famous for their balance of creamy sweetness and brine. Their distinct flavor comes from the clean, coastal waters of Cape Cod, MA. The smoked caramel malt from will impart a subtle smoked flavor to the brew, complementing the salinity of the oysters. Post oak is not too strong, unlike like mesquite or hickory, and the malt will even carry some flavor from the ribs, brisket, and chicken from the smoker.
The beer is launching on March 12th, 2017 exclusively at the Pop-Up Pitch Room and surrounding bars, where local Austin small business owners (including Infamous Brewing Co.)will have the opportunity to win a $10,000 grant, a year of extended mentorship from Samuel Adams, and a media package from Foursquare. We'll also be giving away a $5,000 People's Choice award that will be decided by Facebook Live voters.
These entrepreneurs will have two minutes to present the merits of their product and business to a panel of expert judges representing some of the country’s most admired retailers, wholesalers, brands, thought leaders, and restaurant owners. After providing critical, real-world advice to participants and fielding questions about the pitch, the judges select a winner based on quality of presentation, creativity, passion, and product viability.
The panel for this event includes:
- Jennifer Glanville (Samuel Adams Brewer, “Most Creative People in Business” according to FastCo)
- Lockhart Steele (Co-Founder of Eater.com & VOX Media Editorial Director)
- Koel Thomae (Co-Founder of Noosa Yoghurt)
- Justin Breton (Head of Marketing Partnerships at Foursquare)
Interested in attending the event? RSVP here.