Nuts & Bolts Business Advice
In an effort to share the most important things we’ve learned in 31 years of growing Samuel Adams from a fledgling small business, we created Brewing the American Dream Speed Coaching events. Held in more than a dozen cities across the country each year, these free events are open to any small business owner in the food, beverage, hospitality and craft brewing industries.
How does it work?
Over the course of the evening, attendees can participate in up to six 20-minute high-impact coaching sessions in areas such as: sales and distribution, packaging, marketing, social media, and finance with coaches from Samuel Adams, local-area business experts, and Accion, the nation’s leading nonprofit provider of small business capital and coaching.
What will we talk about?
Entrepreneurs are encouraged to bring questions regarding specific business challenges they face, as well as samples of packaging, point-of-sale items, and other material on which they seek feedback.
Can’t make it to a Speed Coaching event? We have developed a library of videos to help you with some of our most commonly asked small business questions.
- Jim Koch - Essential Tips for Starting a Brewery
- Doug Ramsay - How to Package Your Food or Beverage Product
- Adam Cupples - How to Homebrew a Great Beer
- Jennifer Glanville - Business Pitch How-To
- Tara Heath - The Ins and Outs of Food & Beverage Labeling
- Megan Baker - Social Media Enagagement
- Megan Baker - Social Media Content & Strategy
Upcoming Speed Coaching Events
Please note: we will not announce the final location for the Speed Coaching events until roughly five weeks before the event is set to take place. Check back for final event details closer to the day of the event.