HEY AUSTIN, GIVE US YOUR BEST PITCH!
The Brewing the American Dream Pitch Room Competition helps small food and beverage business owners perfect the art of their sales pitch.
Entrepreneurs have two minutes to present the merits of their product and business to a panel of expert judges representing some of the country’s most admired retailers, wholesalers, brands, thought leaders, and restaurant owners. After providing critical, real-world advice to participants and fielding questions about the pitch, the judges select a winner based on quality of presentation, creativity, passion, and product viability.
On Sunday, March 12th from 3:00PM – 5:30PM we are bringing the Pitch Room Competition to Austin, TX where small business owners will have the opportunity to win a $10,000 grant, a year of extended mentorship from Samuel Adams, and a media package from Foursquare. We'll also be giving away a $5,000 People's Choice award that will be decided by Facebook Live voters.
The panel for this event includes:
- Jennifer Glanville (Samuel Adams Brewer, “Most Creative People in Business” according to FastCo)
- Lockhart Steele (Co-Founder of Eater.com & VOX Media Editorial Director)
- Koel Thomae (Co-Founder of Noosa Yoghurt)
- Justin Breton (Head of Marketing Partnerships at Foursquare)
Are you a food, beverage, or craft brewing business owner with a packaged product or a liquid that is currently packaged and ready to be on shelf or on draft in the Austin area? Interested in pitching?
Apply below by Friday, March 3rd. We will be announcing the selected participants, which will be reviewed by a panel of judges, shortly thereafter. Check back for updates.
Want to attend the event? RSVP here.
All fields are required.
Who is this competition open to?
Food, beverage, and craft brewing business owners with a packaged product or a liquid that is currently on draft.
How will my application be judged?
All submissions will be reviewed by a panel of judges consisting of qualified Boston Beer experts who will evaluate the entries based on the following criteria: quality of pitch, creativity and uniqueness of product, viability of product, alignment with the Boston Beer values, and entrant’s passion for the product/industry.
Can I enter if I am a craft brewer?
Yes! Craft brewers are eligible and encouraged to enter.
Our Samuel Adams Brewing the American Dream program focuses on supporting small businesses in the food, beverage and craft brewing industry as those are the industries we know best – and where we know we have experience we can share.
Who are the judges?
Judges may consist of member of Samuel Adams senior sales team, retailers, buyers and business experts. You will find out the names of the judges and their professional background prior to pitching on the day of the event.
Will Samuel Adams be investing in my product or idea?
No. You will have the opportunity to pitch your product to Samuel Adams experts as well as retailers and buyers but Samuel Adams will not invest in your product or idea.
What happens if I advance to the final competition?
The winner(s) of each regional contest will receive a trip for 2 to compete at the finals. Finalists will compete in front of a panel of judges for a chance to win a $10,000 grant to grow their business, extended coaching and mentoring from Samuel Adams employees and the opportunity to pitch their product to key retailers and buyers.
Still have questions?
Please reach out to email@example.com or call 617-368-5203 with any additional questions.