In 1984, Jim Koch started The Boston Beer Company on a shoestring.
No one had heard of high-quality, full flavored American beer. He believed in his beer, and believed that with a little luck people would try Samuel Adams and come to love it. Against the odds, a movement began, and the American craft beer revolution was born. In June 2008, Jim decided that the time was right for us to create a philanthropic program that stems from who we are as a company and provides a real benefit to those we sought to assist.With Samuel Adams Brewing the American Dream, we have started a revolution of a different kind, one that champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries.